PLANNING, MARKETING AND COMMUNICATION STRATEGIES

PLANNING, MARKETING AND COMMUNICATION STRATEGIES

The bases of the commercial strategy are developed according to the intentions, needs and possibilities of each student.

PROGRAM.

Evaluation of professional and commercial situation. SWOT analysis. Mission, vision and values of the productive project. General goals. Strategic Planning. Long, medium and short term goals. Action plan. Market identification, selection and segmentation. Resource Optimization. Definition of communication objectives. Communication identity. Brand generation. Market positioning techniques. Legal and accounting framework. Obligations and rights. Tax System.

General information

Goals. Maximize skills and professionalism in the trade.

Recipients. Builders and repairers of plucked string instruments who need to improve their business and work spaces.

Course modality. This program is offered as an intensive course or through individual classes.

Intensive and group course of 8 hours in one day. Individual classes will be scheduled with each student.

Schedule. Marketing courses are scheduled once a year.

WORKSHOP INSTALLATION. Machines and tools maintenance

WORKSHOP INSTALLATION. Machines and tools maintenance

We teach to plan a productive, safe and efficient work space according to the needs and possibilities of each student.

PROGRAM.

General concepts about security. Identification of tasks to perform. Definition of work and storage areas. Lighting, cleanliness, comfort and health requirements. General workshop structure and energy needs. Installation recommendations. Space diagram. Maintenance organization. Definition and design of accessory elements to the production process. Standardization of processes.

General information

Goals. Maximize skills and professionalism in the trade.

Recipients. Builders and repairers of plucked string instruments who need to improve their business and work spaces.

Course modality. This program is offered as an intensive course or through individual classes.

Intensive and group course of 8 hours in one day. Individual classes will be scheduled with each student.

Schedule. Workshop installation courses are scheduled once a year.

INTRODUCTION TO ELECTRIC BASS MAKING

INTRODUCTION TO ELECTRIC BASS MAKING

Experience is acquired assembling and customizing musical instruments.
Combining theory and practice, the building is carried out starting from pre-made pieces. At the end of the practice, the finished instruments are the property of each student.

PROGRAM.

Brief historical review. Instrument plan Interpretation. Materials identification and selection. Use of measurement, cutting and routing tools. Elementary use of woodworking machinery. Customizing the big pieces (neck and body). Adjustable truss rod installation. Fretting. Bolt on assembly. Hardware installation. Electronics. Finishing and polishing. Set up. (An instrument is built in this module)

Accessories.

Drawing software for plans and templates. Jigs. Machinery and tools.

General information

Goals. We seek to encourage the enjoyment of guitar making and spread it, in order to train colleagues in the future. The main objective is educational, theoretical and practical knowledge is provided to develop basic skills in electric bass guitar building. The secondary is to guide each person in the experience of integral realization of musical instruments in an artisanal way, achieving a high level of construction, sound and aesthetics.

Recipients. All those people over 18 years old who wish to learn guitar making and develop it professionally, as well as those interested in musical instruments, woodworking and/or craftsmanship. It is not necessary to have previous experience in the field or to have knowledge of music.

Course modality. The group classes, 2 hours and a half weekly, with a maximum of 8 students per course. The pace of work in class, and the deepening of knowledge are defined by the teaching staff, according to the interests of each student.

We have a work space with all the appropriate comfort, lighting and safety conditions, in a workshop equipped with the necessary machines and tools to carry out the guitar buildings.

Materials. The fundamental pieces -body and neck- will be provided during the course; and necessary accessories (tuning machines, nuts, microphones, bridges, electrical components, etc.) will be provided by each student. In the course, recommendations of choice and purchase will be given. Each piece will be inspected and must be approved prior to use.

Schedule. Regular classes run from February to December. You can start at any time of the year, as long as there is vacancy available.

Term. Type of learning and the times that demands are individual: the course begins when the student starts his first project and depending on the search of each one, it can end with the completion of that purpose, or continue learning guitar making and finish when you decide. Regardless of the time it takes for each student.

CALIBRATION AND TUNING SOUNDBOARDS

CALIBRATION AND TUNING SOUNDBOARDS

We teach to theoretically understand, and have control of the sound performance of the guitar tops, in a practical way.

PROGRAM.

General concepts about sound. Selection of soundboard materials. Top components. Irregular thicknesses, structural reinforcements such as regulators, and location of the bridge. Vibrational modes of the harmonic plate. Tuning methods. Guitar plans analysis. Design, preparation, calibration and tuning of soundboard.

General information

Goals. Maximize skills and professionalism in the trade.

Recipients. Builders of acoustic guitars, steel or nylon strings, who need to improve the control of the sound of their instruments.

Course modality.

This program is offered as an intensive course or through individual classes.

Intensive and group course of 8 hours in one day. Individual classes will be scheduled with each student.

Schedule. Calibration and tuning courses are scheduled once a year.

MONITORING AND GUIDING PRODUCTIVE PROJECTS

MONITORING AND GUIDING PRODUCTIVE PROJECTS

Guiding are consultancies, generally taken by guitar makers who wish to develop their products or services in greater depth, taking them to a high level of professionalization.

PROGRAM.

The program is developed with each interested party, according to their requirements, needs and possibilities.

General information

Goals. Maximize skills and professionalism in the trade.

Recipients. All those who are in search of continuous improvement.

Course modality. Este programa se puede elegir en formato de curso regular, de curso intensivo o como clases individuales.

This program can be chosen in regular classes, intensive classes or as individual classes. The regular group classes, 2 hours and a half weekly, with a maximum of 8 students per course. Intensive and group course of 8 hours in one day. The individual classes are organized with each student (2 hours minimum/5 hours maximum)

Schedule. Regular classes run from February to December. You can start at any time of the year, as long as there is vacancy available. Intensive courses are scheduled twice a year. The individual classes are agreed with each student.

Duración. El tipo de aprendizaje y los tiempos que este demande son individuales: el curso inicia cuando la persona comienza su proyecto y dependiendo de la búsqueda de cada cual, puede terminar con la finalización de ese propósito o continuar en el aprendizaje. Independientemente del tiempo que le demande a cada persona.

INTRODUCTION TO ELECTRIC GUITAR MAKING

INTRODUCTION TO ELECTRIC GUITAR MAKING

Experience is acquired assembling and customizing musical instruments.
Combining theory and practice, the building is carried out starting from pre-made pieces. At the end of the practice, the finished instruments are the property of each student.

PROGRAM.

Brief historical review. Instrument plan Interpretation. Materials identification and selection. Use of measurement, cutting and routing tools. Elementary use of woodworking machinery. Customizing the big pieces (neck and body). Adjustable truss rod installation. Fretting. Bolt on assembly. Hardware installation. Electronics. Finishing and polishing. Set up. (An instrument is built in this module)

Accessories.

Drawing software for plans and templates. Jigs. Machinery and tools.

General information

Goals. We seek to encourage the enjoyment of guitar making and spread it, in order to train colleagues in the future. The main objective is educational, theoretical and practical knowledge is provided to develop basic skills in electric guitar building. The secondary is to guide each person in the experience of integral realization of musical instruments in an artisanal way, achieving a high level of construction, sound and aesthetics.

Recipients. All those people over 18 years old who wish to learn guitar making and develop it professionally, as well as those interested in musical instruments, woodworking and/or craftsmanship. It is not necessary to have previous experience in the field or to have knowledge of music.

Course modality. The group classes, 2 hours and a half weekly, with a maximum of 8 students per course. The pace of work in class, and the deepening of knowledge are defined by the teaching staff, according to the interests of each student.

We have a work space with all the appropriate comfort, lighting and safety conditions, in a workshop equipped with the necessary machines and tools to carry out the guitar buildings.

Materials. The fundamental pieces -body and neck- will be provided during the course; and necessary accessories (tuning machines, nuts, microphones, bridges, electrical components, etc.) will be provided by each student. In the course, recommendations of choice and purchase will be given. Each piece will be inspected and must be approved prior to use.

Schedule. Regular classes run from February to December. You can start at any time of the year, as long as there is vacancy available.

Term. Type of learning and the times that demands are individual: the course begins when the student starts his first project and depending on the search of each one, it can end with the completion of that purpose, or continue learning guitar making and finish when you decide. Regardless of the time it takes for each student.

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