Evaluation of professional and commercial situation. SWOT analysis. Mission, vision and values of the productive project. General goals. Strategic Planning. Long, medium and short term goals. Action plan. Market identification, selection and segmentation. Resource Optimization. Definition of communication objectives. Communication identity. Brand generation. Market positioning techniques. Legal and accounting framework. Obligations and rights. Tax System.

General information

Goals. Maximize skills and professionalism in the trade.

Recipients. Builders and repairers of plucked string instruments who need to improve their business and work spaces.

Course modality. This program is offered as an intensive course or through individual classes.

Intensive and group course of 8 hours in one day. Individual classes will be scheduled with each student.

Schedule. Marketing courses are scheduled once a year.